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The Customer Account Management area of your LimoPlanner Manager allows you to perform quick and advanced searches within your customer database. This is particularly useful for retrieving contact information for your customers if you are unable to contact them by email.
This area may also be used as an extended marketing tool, allowing you to target a newsletter to a specific type of customer. The following examples all apply to the functionality available within the Customer Account Management area of your LimoPlanner Manager...
Display Customers With Between X and Y Loyalty Points
If you have enabled Loyalty Points on your LimoPlanner website and wish to target customers who have spent a particularly high amount on bookings and who therefore have gained a sizeable number of Loyalty Points, then you could search for customers with between 250 and 9999 points. You are then able to export the email addresses of these particular customers and send an email which may encourage them to either use their Loyalty Points, or to offer them a discount code off their next booking.
Display Customers Who's Total Spend Is Between X and Y
As with the above example, this area could be used to select customers who have a particularly high spend on bookings within your site. It could also be used to find customers who have not yet spent very much and who could therefore use a nudge in the right direction.
Display Customers With An Account Status of (Basic, Silver, Gold or Platinum)
Similarly, if you wish to target a specific corporate demographic based on their account type, then this is an ideal tool. An example would be to send out one newsletter to all Silver customers informing them of your other Corporate Account tiers programme (if you choose to use Corporate Accounts) and encourage them to bring their spend level up to the minimum amount to qualify for the automatic discounts applicable to a particular Corporate Account tier.
It is our belief that, as each customer is an individual, they should be considered in an individual manner. While this isn't always possible due to the vast amount of customers on any particular site, the Customer Account Management area allows you to move one step closer to this.